Tuesday, April 14, 2009

Combat Guitars Endorsment Policy.

When it comes to the topic of artist endorsement, we don't usually discriminate between a major band and a small independent band too much. What is important to us, more than a band's record sales, is a genuine friendship with those we welcome into our family. 

That said, this IS a business, and when a major artist shows interest in our guitars we, of course, are more than willing to do all we can for them as they choose to show up on those huge stages proudly bearing their Combat guitar.
However, our policy is not limited to just supporting major bands. We have a handfull of independent  domestic talent which we proudly stand beside.
But, as I said, this IS a business- and we would be bankrupt if we simply gave away guitars to half of the people who contact us on a daily basis with simply no other inquiry other than getting something for free.

We get asked a lot about "endorsement requirements".  Our "requirements" are not limited to just being a famous guy. We value the friendships with have with our artists and customers, and so I suppose that, strangely as it may sound, is the biggest requirement. 

It is also not uncommon for us to receive messages from all walks of players who we have had no previous contact with and (no disrespect intended) have never heard of who simply say something to the effect of "my band rips, give us some guitars!".  Obviously this is not the way to start off a relationship. 

So I think I will address the whole "endorsement/ sponsorship issue" here.
No matter what approach is taken by any artist, our responses to all endorsement inquiries is: 

Combat Guitars values relationships. We are still a very small company, however, we ARE looking for musicians to build genuine friendships and relationships with. We have very good relationships with all our customers and sponsored artists. Though, unlike other big companies, we are unfortunately unable to pay artists to use our guitars. 

Basically, we are looking for artists who want to play our guitars because they love them and stand by our company. We think that genuine friendships are more important than just attaching a famous face to our products. We believe in the instruments we make as the best and highest quality HAND MADE guitars available. 

So we value the quality of our instruments and the quality of our relationships with players much more than to just pay someone to play any old guitar simply because they are famous. If an artist can support us by choosing to play one of our instruments, simply based on the fact that they think it is the best guitar in their arsenal, then we owe it to them to make the best quality guitar we possibly can.

Though we do have a few bands at the moment that we endorse, most of the bands we choose to support buy our guitars at an artist price. However, many of the artists who use Combat will buy their instruments out-right. They choose to use our instruments because they believe they are among the highest quality available and that a hand-made guitar will beat any factory made instrument hands-down in both quality and (most importantly) SOUND.

Before we choose to endorse any artist many things are considered. Over anything else our strict company policy is to have a solid and established relationship with an artist FIRST, before we take steps towards endorsement or an artist price.

Though there are always exceptions (if your name sounds like Hirk Kammet or Hames Jetfield, for exampe), usually what happens is an artist will buy their custom hand-made instrument because they are looking for the best they can have. More times than not these artists will stay in touch and thus a relationship is established. These artists who stand behind our company and choose to play our instruments are the ones who eventually get discounts or even guitar endorsements.

We sincerely appreciate any and all interest shown to us. Our goal is to keep on building relationships with customers and artists abroad. 
We are always happy when someone inquires in our company, and we hope to keep on making friends with as many of you as we can!


Thanks for reading!


Combat Colin.




3 comments:

  1. This is great!

    I would love to receive price list of your instruments to see if we can bond each other.

    This is my mail : eventualevents@hotmail.com

    Thanks!

    LINO

    ReplyDelete
  2. Do you have any local Miami, FL bands in the list of your endorsements?

    ReplyDelete